This is a sample content written by Mohammad Asif, a content writer from India. Read this copywriting work to have an insight about my writings.
PART 1
Brand - https://gunambeauty.com/
Tone - authentic, trustworthy
Goal - encourage clicks and conversions on targeted Google Ads
Framework - PAS
Ad Copy 1 (Headline and Description)
Heading - 1
Tired of Skin That Looks Dull & Tired?
Heading - 2
Discover Gunam - Ayurveda Backed by Science
Heading - 3
100% Clean, Cruelty-Free, Tested by Dermatologist
Description (under 90 characters each line)
Ayurvedic elements blend with modern science to revive your glow.
Transform your skin naturally with Gunam’s luxury skincare ritual.
Ad Copy 2
Heading - 1
Struggling With Unwanted Skin Tone?
Heading - 2
Gunam Balances, Brightens & Nourishes Deeply
Heading - 3
Try The Power of Plant-Based Actives
Description
Stop covering flaws. Heal them. Gunam restores your skin’s natural harmony with Ayurvedic botanicals and cutting-edge formulations.
Ad Copy 3
Heading - 1
Dull Skin? Meet Ayurveda 2.0
Heading - 2
Gunam’s Clean Formulas Deliver Visible Results
Heading - 3
Experience Modern Ayurveda For Modern Skin
Description
Science-backed Ayurveda that truly works. Visible results. Radiant confidence. Try Gunam today.
Creative Copy (Short for visual ad)
1. “Glow with science. Heal with Ayurveda.”
2. “The luxury your skin deserves.”
3. “Gunam - Where purity meets performance.”
PART 2
Brand - https://khojcrafts.com/
Tone - Handcrafted, Indian artistry, earthy, warm, story-driven
Concept 1
Static Ad (Top of Funnel)
Hero Product - Brass Home Decor (e.g., handcrafted brass diya)
Ad Copy (PAS Framework)
Your home looks beautiful - but lacks soul.
Mass-produced decor fades fast and feels lifeless.
Add a story to every corner. Discover handmade brass decor crafted by Indian artisans at Khoj.
Give Your Home an Indian Heartbeat
Concept 2
UGC Video Ad (Top of Funnel)
Hook (3 sec) - I ditched my old home decor, and THIS changed everything!”
Script
(Shot 1: User unboxes brass lamp)
VO: “This is not just decor, it’s art. Handcrafted by Indian artisans through Khoj.”
(Shot 2: Placing the lamp on a shelf)
VO: “Every piece carries a story, and every detail feels alive.”
(Shot 3: Warm light glow)
VO: “Now my home feels like mine again.”
CTA Overlay: “Discover Handcrafted Decor at KhojCrafts.com”
Concept 3
Static Ad (Bottom of Funnel)
Ad Copy
Still thinking? Your handcrafted brass lamp awaits.
Limited pieces - made once, never mass-produced.
Headline - “Bring Home a Story, Not Just a Product.”
CTA - “Shop Now Before It’s Gone.”
PART 3
Brand Language Differentiation Examples
Club Mahindra (Mass Market)
“Make every holiday a family story. Fun, food & laughter await!”
Shangri-La Hotels (Top-notch luxury niche)
“Where indulgence whispers. Experience the art of timeless hospitality.”
Lakmé vs Minimalist
Lakmé
“Step into the spotlight. Shine bright, every day.”
Minimalist
“Less drama. More science. Skincare that just works.”
Bru
“Wake up to the taste you grew up with.”
Blue Tokai
“From farm to cup, discover coffee in its purest form.”
PART 4
Clever Wordplay Copies (Pattern Lifestyle)
Tone - Quirky, youthful, urban
1. “Your outfit called, it said it needs more Pattern.”
2. “Mood: 100% cotton, 0% boring.”
3. “Outfit goals unlocked. Thanks, Pattern.”
4. “Wearing Pattern, because blending in is overrated.”
5. “Your mirror just texted: ‘You look like fire!
PART 5
Blog Creation Process (Example Topic - (How ChatGPT may assist Your Business Grow)
Steps
1. Research Intent - Discover targeted keywords like “ChatGPT for Business Growth”, understand user intent i.e. education vs transaction.
2. Outline - Create SEO framework (H1, H2, H3 with proper keywords placement).
3. Prompt Example
“Write a 1000- word SEO blog post on ‘How ChatGPT May Assist Your Business Grow,’ including benefits, real- life use cases, and CTA for small business owners. Maintain an instructional yet conversational tone.”
4. Post-generation cleanup
Human edit for tone, flow, and logic
Add personal examples, quotes, or case studies
Use Grammarly or other tools for polishing
6. Plagiarism Tools - Use Copyscape or Duplichecker
PART 6
Meme Copy (for Social Tribe, SEO/Ads/Work-Life Balance)
Meme Concept 1 - SEO
Caption
“When Google changes its algorithm… again.”
Image Idea
A person flipping a table or screaming into the void.
Creative Copy
“SEO managers right now: ‘I just optimized that yesterday!’”
Meme Concept 2 - Facebook/Google Ads
Caption
“When your client says, ‘Let’s pause the ads to see if sales still come.’”
Image Idea
Pic of a guy cutting the wires of a running machine labeled “sales.”
Creative Copy
"Of course, let’s switch off oxygen and discover if we may still breathe.”
Meme Concept 3 - Work-Life Balance
Caption
“My weekend plans: Sleep, Netflix, and ignoring Slack notifications.”
Image Idea
A skeleton in front of a laptop with “Work-life balance” written on top.
Creative Copy
“Because balance is just a myth in marketing.”
